Ad Angles by Awareness Stage (Schwartz Ladder)

Generate ad angles for my product across the five stages of customer awareness (Eugene Schwartz). Most ad accounts die from running most-aware copy at unaware audiences — this exercise prevents that. Product: {{product}} Audience: {{audience}} Main competitor or incumbent habit: {{competitor_or_status_quo}} Strongest proof (numbers, testimonials): {{proof}} For EACH stage, produce: the angle in one sentence, a headline (≤10 words), primary text (2-4 sentences), and the matching CTA. **1. Unaware** — They don't know they have the problem. Lead with a symptom they DO notice, or a pattern-interrupt fact. Never mention the product category; the ad's only job is "wait, that's me". **2. Problem-aware** — They feel the pain, don't know solutions exist. Agitate precisely in their vocabulary, then reveal that this is solvable. Introduce the category, not the brand. **3. Solution-aware** — They know the category, not us. Differentiate: why this mechanism beats the alternatives they're considering. Name the old way honestly. **4. Product-aware** — They know us, haven't bought. Deploy proof: the specific number, the named-customer story, the objection killer (price, switching cost, "will it work for MY case"). **5. Most aware** — They just need a reason now. The offer, the deadline if real (never fake scarcity), the one-line reminder of value. Shortest copy of the set. Rules: claims must come from my inputs — if proof is thin for a stage, say what to collect instead of inventing. Banned: revolutionize, unlock, supercharge, game-changing, "Ready to X?" openers. After the five, recommend which two stages my budget should start with, given: {{campaign_context}}.