15-Second Product Hero Ad

Three-beat product hero ad for {{product}}, total 15 seconds, {{brand_color}} accent throughout. BEAT 1 (0–4s) — the itch: Close-up of {{pain_point_visual}} — the everyday annoyance this product kills. Muted desaturated palette, slightly cramped handheld framing, natural unflattering light. Quick, almost documentary. Sound: the real-world noise of the problem. BEAT 2 (4–11s) — the hero: Hard cut to {{product}} on {{surface}}, palette shifts warm and saturated, camera performs one slow confident orbit (90 degrees, constant speed) as light sweeps across the product surface. At 8s: insert shot, macro detail of {{signature_detail}} — the one design element that says quality (a texture, a click, a seam). Sound: room tone drops away, one clean satisfying product sound ({{product_sound}}), subtle low music swell. BEAT 3 (11–15s) — the exhale: Pull back to a minimal wide composition, product small and perfectly placed, generous negative space on the {{left_or_right}} for logo and tagline overlay in post. Light haze, premium calm. Music resolves. Nothing moves except {{tiny_ambient_motion}}. Production notes: - Generate the three beats as separate clips and cut — single-generation 15-second spots lose framing discipline. - The macro detail shot in beat 2 is the ad; pick {{signature_detail}} before writing anything else. - Keep beat 3 genuinely empty — resist filling the negative space in-model; the overlay happens in post. - Works on Veo 3 (native audio helps beats 1–2) and Runway Gen-4 (mute, add sound in post).