Google Ads RSA Copy Variants

Write Google Ads Responsive Search Ad copy for: **Product/service:** {{product}} **Target keywords in this ad group:** {{keywords}} **Audience & intent stage:** {{audience}} **Differentiators (real, verifiable):** {{differentiators}} **Offer/promo (if any):** {{offer}} **Landing page promise:** {{landing_page_summary}} Deliver: **15 headlines (≤30 chars each — show the count for every line).** Group them by theme so Google can assemble coherent combinations: - 3× keyword-inclusive (match user query language naturally) - 3× benefit/outcome - 2× differentiator/proof (numbers > adjectives) - 2× urgency or offer (only real ones from the inputs) - 2× audience call-out ("For small law firms" style) - 2× CTA-style - 1× brand **4 descriptions (≤90 chars each, counts shown):** each must pair sensibly with ANY headline group — no description that only works with one headline. **Pinning advice:** which single headline (if any) to pin to position 1 and why; when to leave everything unpinned. **Rules:** - Every claim must trace to the inputs. No invented statistics, awards, or "#1" claims — Google disapproves and so do I. - No exclamation marks in more than 2 headlines. No ALL CAPS words. - Headlines must not repeat each other's first two words (combination fatigue). - Write to the keyword's intent, not to the product's org chart. Finish with the 3 combinations you'd expect to serve most often, assembled as full ads, so I can sanity-check coherence.